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Baines & Fill: Marketing

Baines, Fill and Rosengren: Marketing

Baines, Fill, Rosengren, Antonetti's Fundamentals of Marketing

What is the future of marketing? Professor Andrew Stephen's inaugural lecture Has marketing lost its way? As marketers shift ever larger proportions of their budgets to spending on social media are they in fact ...


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umc vlog c3520520 References: Baines, P. et al (2017). Fundamentals of Marketing, Oxford University press. Blythe, J. (2016).Essentials of Marketing ...

Marketing 19.1: Livity How should organizations design their communications campaigns when targeting hard-to-reach non-traditional communities?

How to Create Successful Marketing Campaigns|5 Key Components & Strategies How to create successful marketing campaigns with